Bachelor of Business Administration (BBA)

FMCBBA 101
BBA

Overview

In the era of Industry 4.0, there is an ever-increasing need for adequately trained management professionals at the graduate level. To cater to this need, the Faculty of Management and Commerce at M S Ramaiah University of Applied Sciences (MSRUAS) offers a B.B.A. pgrogramme. 

Bachelor of Business Administration (B.B.A) is an under-graduate degree programme designed to create motivated, energetic, thinking and creative graduates to fill the roles as entry and middle level managers, professionals, administrators and teachers. 

B.B.A. is an undergraduate degree programme that addresses the core functions of business such as marketing, finance, strategy, decision making, with latest additions in Entrepreneurship Development and Business Analytics skills. The degree also focuses on development of managerial skills. 

The B.B.A. Programmes covers: fundamentals of various functional areas of management with options to choose specialisation subjects in the final year of the programme in areas such as Marketing, Human Resources and Finance.

The Coursework includes: Principles of Management, Microeconomics, Business Mathematics, Marketing Management, Accounting for Business, Computer Applications, Communication skills, Human Resource Management, International Business, Consumer Behaviour and Industrial Marketing, Business Analytics and Quantitative methods, Banking, Financial Institutions and Insurance Services, Company Law and Corporate Governance, Business Research and specialised courses in Human Resources Management, Financial Management and Marketing Management.

Objective

This undergraduate program addresses one of the core functions of business: marketing, finance, strategy, decision-making, and human resources. Our main objectives are –

  • To ensure that students have a close understanding of business administration courses like accounting, banking, finance, marketing, sales, consumer behaviour, customer relationship, and administrative related courses. 
  • To help students develop skills for effective problem-solving and decision-making in activities relevant to business administration. 
  • To train students in personal development and interactive skills with a feel for society

Highlights

  • Minor Programme

    Students can register for an additional area of study alongside the main degree program

  • Proctoral System

    Under the Proctoral System, every student is assigned a faculty member as a Proctor or a mentor. 

    These mentors offer guidance, support and encouragement to students, helping them as they progress along their academic journey. From the choice of electives to their academic performance, from attendance to meeting their credit requirements, students can approach these mentors with any and every query. 

    Proctors also interact with parents/​guardians and keep them updated on the progress of students.

    To ensure that they reap the benefits of the Proctoral System, students are advised to be in regular contact with their Proctors

    View All Proctors

  • International Immersion Programme

    Students can register a semester at a Partner University during their final year, where they can take some courses or an internship or a project.

  • Innovation Centre

    At the Innovation Centre, students team up with faculty members to bring their innovative ideas to life. 

    Ideas are assessed based on their relevance to — and impact on — society. These are then translated into working projects that are entered in national and international competitions, and for registration as patents. 

    View All Opportunities

  • Industry Visit:

    Students can opt for an internship in an industry, a business or research organisation during this module. Alternately, students can undertake a mini project that requires self-directed study to be pursued with an affiliated faculty member. It is also necessary for the student to submit a report and make a presentation to the members of the panel constituted by the HoD for assessment.

    View all opportunities

  • Open Electives

    Students can choose from a multitude of open electives across faculties for credits. These are specially designed as a basic introduction which help in the holistic development.

    View list of open electives

  • Uses application-based learning. 
  • A curriculum that includes training in practical and theoretical skills. Offers internship, training, and placement support with various worldwide universities and industries.
  • Includes project development and documentation.
  • Includes expert guest lectures from varied institutions and industries. 
  • Offers training in communication skills and interdisciplinary topics. 
  • Includes industry visits. 

  • We offer accommodation in student hostels on our campus, and even offer third-party off-campus hotels where necessary to ensure students can focus on what matters the most. 
  • Our on-campus facilities include WiFi any time of the day, 24/7.
  • From a host of eateries and laundry facilities, we ensure that students have access to all facilities.
  • We encourage students to participate in co-curricular activities on campus which include sports and cultural events, both at a university level and a faculty level.
  • We help students focus on independent and sponsored research with projects and a dissertation.

Structure

Study Domains

  • CE

    Core Courses

    Includes courses that provide a holistic approach to management education and provide an overview of the field.

  • SE

    Skill Enhancement Courses

    • Includes courses that hone analytical skills in problem-solving.
  • DSE

    Discipline Specific Elective

    • A deep dive into three specialisation areas, such as marketing, finance, and human resources management.
  • AEC

    Ability Enhancement Compulsory Courses

    • An introduction to professional and personal development, communication, and life skills.
  • GE

    General Elective

    • A choice of courses from across multiple disciplines to earn credits.

Course Progression

Course Credits Study Domain
Principles of Management

Theory

3 Core Courses CE
Microeconomics

Theory

3 Core Courses CE
Business Mathematics - I

Theory

3 Core Courses CE
Marketing Management

Theory

3 Core Courses CE
Accounting for Business

Theory Practicals

3 Core Courses CE
Computer Applications –I

Practicals

1 Core Courses CE
Communication Skills- I

Theory

3 Core Courses CE

Key

  • Theory
  • Tutorials
  • Practicals

Course Credits Study Domain
Business Law

Theory

3 Core Courses CE
Macroeconomics

Theory

3 Core Courses CE
Organisational Behaviour

Theory

3 Core Courses CE
Business Taxation

Theory Practicals

3 Core Courses CE
Business Mathematics – II

Theory Practicals

3 Skill Enhancement Courses SE
Computer Applications – II

Practicals

1 Core Courses CE
Communication Skills – II

Theory

3 Core Courses CE

Key

  • Theory
  • Tutorials
  • Practicals

Course Credits Study Domain
Human Resource Management

Theory

3 Core Courses CE
International Business

Theory

3 Core Courses CE
Consumer Behaviour and Industrial Marketing

Theory

3 Core Courses CE
Business Analytics and Quantitative methods

Theory Practicals

3 Skill Enhancement Courses SE
Banking, Financial Institutions and Insurance Services

Theory

3 Core Courses CE
Company Law and Corporate Governance

Theory

3 Core Courses CE

Key

  • Theory
  • Tutorials
  • Practicals

Course Credits Study Domain
Services Marketing

Theory

3 Core Courses CE
Operations Management

Theory

3 Core Courses CE
Management Information Systems (MIS)

Theory Practicals

3 Skill Enhancement Courses SE
Managerial Accounting

Theory Practicals

3 Skill Enhancement Courses SE
Entrepreneurship Development

Theory

3 Core Courses CE
Principles of Strategic Management

Theory

3 Core Courses CE
Elements of Social Science and Ethics

Theory

2 Ability Enhancement Compulsory Courses AEC

Key

  • Theory
  • Tutorials
  • Practicals

Course Credits Study Domain
Business Research

Theory

3 Core Courses CE
Open Elective – 1*

Theory

3 General Elective GE
Internship

Practicals

4 Discipline Specific Elective DSE
MOOC/Certification Program

Practicals

2 Discipline Specific Elective DSE
Logistics and Supply Chain Management

Theory

3 Core Courses CE
Environmental Studies

Theory

2 Ability Enhancement Compulsory Courses AEC
Financial Management: Security Analysis and Portfolio Management

Theory

3 Discipline Specific Elective DSE
Financial Management: Financial Risk Management

Theory

3 Discipline Specific Elective DSE
Marketing Management: Sales Management

Theory

3 Discipline Specific Elective DSE
Marketing Management: Advertising and Brand Management

Theory

3 Discipline Specific Elective DSE
Human Resource Management: Industrial Relations

Theory

3 Discipline Specific Elective DSE
Human Resource Management: Organisational Development and Change Management

Theory

3 Discipline Specific Elective DSE

Key

  • Theory
  • Tutorials
  • Practicals

Course Credits Study Domain
Open Elective – 2*

Theory

3 General Elective GE
Project Work

Practicals

10 Discipline Specific Elective DSE
Constitution, Human Rights and Law

Theory

2 Ability Enhancement Compulsory Courses AEC
Financial Management: Financial Management and project appraisal

Theory

3 Discipline Specific Elective DSE
Financial Management: Financial statement analysis

Theory Practicals

3 Discipline Specific Elective DSE
Marketing Management: Digital Marketing

Theory Practicals

3 Discipline Specific Elective DSE
Marketing Management: Retail Marketing

Theory

3 Discipline Specific Elective DSE
Human Resource Management: Labour Legislations

Theory

3 Discipline Specific Elective DSE
Human Resource Management: Human Resource Planning and Development

Theory

3 Discipline Specific Elective DSE

Key

  • Theory
  • Tutorials
  • Practicals

*Open electives range from a number of departments: engineering and technology; management and commerce; art and design; hospitality management and catering technology; pharmacy, dental sciences, mathematical, and physical sciences; and the life and allied health sciences. They will be announced a semester prior to the scheduled semester.

View complete list of open electives here

Details

Teaching and Assessment

During each semester, students’ performance is assessed through Continuous Evaluation (CE) which includes teacher interaction, session examination and a Semester End Examination (SEE). CE and SEE weightages carry equal weightage.

Students are awarded grades based on the marks scored

View Complete Grading System.

Key Skill Development

  • Ability to understand the fundamentals of statistics, economics, and management to solve real life business problems. 
  • Ability to understand and solve complex business problems through holistic thinking by conducting appropriate/​relevant business research. 
  • Ability to apply appropriate tools and techniques to analyse economic, commercial, and business issues. 
  • Ability to understand the sociocultural, legal and safety aspects of organisations. 
  • Ability to analyse problems, collect and interpret data, and arrive at meaningful conclusions involving statistical inferences. 
  • Ability to analyse administrative models and processes to solve sociocultural and environmental issues. 
  • Ability to analyse and optimise operation models for stated business activities through simulations and validations. 
  • Ability to understand the needs of customers, develop feasible marketing solutions and sell the products and services effectively. 
  • Ability to apply principles of management practices and accounting knowledge for entrepreneurial skill development. 
  • Ability to work as a member of a team, to plan and to integrate knowledge of various management disciplines and to lead teams in multidisciplinary settings. 
  • Ability to make effective presentations and communicate technical ideas to a broad audience using written and oral means. 
  • Ability to adapt to changes and advancements in technology and engage in independent and life-long learning.

Careers

  • Finance Professional

  • Business Analyst

  • Entrepreneur

  • Professor / Teacher

  • Further Specialisation

Admissions

Eligibility

  • Candidates who have passed 10+2 examination or equivalent from a recognised Central or State board.

Application Process

  1. Fill in the admission form online
  2. Pay registration fee
  3. Submit documents to the University
  4. Pay the tuition fee

Note: Please read the instructions carefully before filling the admission form

Fees & Scholarships

University Seats

Rs 1,21,550 per annum (Tuition Fee + Other Fee)

Eligibility

  • Candidates who have passed 12th or equivalent or eligibility equivalence from AIU (Association of Indian Universities)
  • Candidates should have proof of proficiency in English with a minimum TOEFL score of 8.

Note: Up to 15% of seats are reserved for foreign/​NRI students.

Application Process

  1. Fill in the admission form online
  2. Pay registration fee
  3. Submit documents to the University
  4. Pay the tuition fee

Note: Please read the instructions carefully before filling the admission form

Fees & Scholarships

USD 2500 + Other Fee Rs.38,550 per annum 

Start your journey with RUAS

Quick Links

Contact
Person
Mr. S L Narasimhan
Phone
80 4536 6616
Email
email hidden; JavaScript is required