In the era of Industry 4.0, there is an ever-increasing need for adequately trained management professionals at the graduate level. To cater to this need, the Faculty of Management and Commerce at M S Ramaiah University of Applied Sciences (MSRUAS) offers a B.B.A. pgrogramme. 

Bachelor of Business Administration (B.B.A) is an under-graduate degree programme designed to create motivated, energetic, thinking and creative graduates to fill the roles as entry and middle level managers, professionals, administrators and teachers. 

B.B.A. is an undergraduate degree programme that addresses the core functions of business such as marketing, finance, strategy, decision making, with latest additions in Entrepreneurship Development and Business Analytics skills. The degree also focuses on development of managerial skills. 

The B.B.A. Programmes covers: fundamentals of various functional areas of management with options to choose specialisation subjects in the final year of the programme in areas such as Marketing, Human Resources and Finance.

The Coursework includes: Principles of Management, Microeconomics, Business Mathematics, Marketing Management, Accounting for Business, Computer Applications, Communication skills, Human Resource Management, International Business, Consumer Behaviour and Industrial Marketing, Business Analytics and Quantitative methods, Banking, Financial Institutions and Insurance Services, Company Law and Corporate Governance, Business Research and specialised courses in Human Resources Management, Financial Management and Marketing Management.

This undergraduate program addresses one of the core functions of business: marketing, finance, strategy, decision-making, and human resources. Our main objectives are –

• To ensure that students have a close understanding of business administration courses like accounting, banking, finance, marketing, sales, consumer behaviour, customer relationship, and administrative related courses. 
• To help students develop skills for effective problem-solving and decision-making in activities relevant to business administration. 
• To train students in personal development and interactive skills with a feel for society

During each semester, students’ performance is assessed through Continuous Evaluation (CE) which includes teacher interaction, session examination and a Semester End Examination (SEE). CE and SEE weightages carry equal weightage.

Students are awarded grades based on the marks scored

View Complete Grading System.

• Ability to understand the fundamentals of statistics, economics, and management to solve real life business problems. 
• Ability to understand and solve complex business problems through holistic thinking by conducting appropriate/​relevant business research. 
• Ability to apply appropriate tools and techniques to analyse economic, commercial, and business issues. 
• Ability to understand the sociocultural, legal and safety aspects of organisations. 
• Ability to analyse problems, collect and interpret data, and arrive at meaningful conclusions involving statistical inferences. 
• Ability to analyse administrative models and processes to solve sociocultural and environmental issues. 
• Ability to analyse and optimise operation models for stated business activities through simulations and validations. 
• Ability to understand the needs of customers, develop feasible marketing solutions and sell the products and services effectively. 
• Ability to apply principles of management practices and accounting knowledge for entrepreneurial skill development. 
• Ability to work as a member of a team, to plan and to integrate knowledge of various management disciplines and to lead teams in multidisciplinary settings. 
• Ability to make effective presentations and communicate technical ideas to a broad audience using written and oral means. 
• Ability to adapt to changes and advancements in technology and engage in independent and life-long learning.